Samuel Olony Takes the Crown in Life Industries’ Inaugural Promotion Event
In an exciting development marking the first promotion of Life Industries, Samuel Olony Lomayo emerged as the winner, taking home a brand-new motorbike in a lively competition held at the Dawn Pop Club in the Sherikat suburb area. The event attracted a large audience, showcasing the growing popularity of local beverages.
Following his win, Lomayo expressed his joy and encouragement for other companies to adopt similar promotions, highlighting how such initiatives motivate consumers. “It feels so good to walk away with a brand new motorbike,” he said, urging local businesses to engage more with their customers through innovative promotions.
Life Industries, a local beverage company known for its production of beers such as South Beer, Desert, South Light, and South Storm, has also called for increased investment in agriculture. Marketing Manager Fred Otieno emphasized the need for locally-sourced raw materials to reduce dependence on imports. “Our production relies heavily on imported raw materials, which have become costly due to taxes, logistics, and transportation,” he explained during the New Year’s Eve celebration at De Down Pub in Juba.
Otieno appealed to the government for subsidies aimed at farmers to encourage the domestic production of barley, a critical ingredient in beer manufacturing. “If the government can promote agriculture by giving farmers subsidies, it would motivate them to produce barley and wheat locally,” he noted.
With Life Industries manufacturing beverages since 2021, Otieno confirmed their commitment to the South Sudanese economy by employing local workers and maintaining a community-driven supply chain. “Our supply chain is local-based,” he said, ensuring that their distribution benefits the local economy by connecting directly with consumers.
As part of their ongoing promotional campaign, the company has unveiled plans to give away two vehicles, five motorcycles, 24 mobile phones, and a variety of free beers over the next four months, aimed at boosting customer engagement and solidifying their market presence.
“We have a variety of beers catering to different preferences,” Otieno added, reinforcing Life Industries’ dedication to resonating with local customers while encouraging collaboration with the government to foster agricultural development in South Sudan.
As Life Industries continues to grow, the spotlight remains on how local businesses and government initiatives can collaborate to improve the economic landscape and inspire community participation.
