MTN South Sudan Partners with National Basketball Team, Commits to Continued Support

In a landmark announcement on August 14th, 2022, MTN South Sudan revealed their flagship sponsorship of the National Basketball team for a 3-year period. The decision to partner with the team was based on a belief in their potential and the transformative power of sports in national development.

As a subsidiary of the Pan-African technology giant MTN Group, MTN South Sudan’s sponsorship aligns with their mission to support Africa’s progress. The National Basketball team’s impressive performance in World Cup qualifiers and subsequent qualification for the Olympics in France in July this year has exceeded expectations and inspired the nation.

In recognition of the team’s achievements, MTN South Sudan presented the third tranche of their commitment to support the team’s continued success. The Executive Leadership of the SSBF, including President Luol Deng, Secretary General Dr. Aru Ramadhan, and Secretary of Finance Wal Paul, were commended for their leadership.

The partnership between MTN South Sudan and the National Basketball team has already yielded visible results, with the MOMO logo displayed on the team’s branded basketball jerseys at the FIBA headquarters in Mies, Switzerland. This association with the new financial services product MOMO symbolizes confidence in the team’s potential.

MTN South Sudan’s support extends beyond financial contributions to include live streaming of basketball events on MTN TV+ and the creation of fan zones during the Olympic games. Through their partnership with the National Basketball team, MTN South Sudan aims to create lasting memories and celebrate the team’s historic achievements on both the international and national stage.